News-Yingchuang Building Technique (Shanghai)Co.Ltd. (WinSun)
German media takes to Ma Yihe, president of Yingchuang

After 2016 Yingchuang 3D printing architecture global commercial application press conference held successfully on March 27th, Yingchuang Building Technique ( Shanghai ) Co.,Ltd ( hereinafter refers to Yingchuang) is busy with carrying on its business cooperation and establish its subsidiaries in Iraq, Saudi Arabia, Dubai, Germany. Recently, News valley made an exclusive interview with the chairman of the company, Ma Yihe about a series of questions that Germany media concerned. 

Q: How does Yingchuang use 3D printing construction technology to realize its enterprise value in the global digital economy?

Answered Ma: 3D printing technology will connect the new 3D printing technology with the construction industry and takes a lead in realizing the new green building, Internet architecture, mobile architecture and customizable building and  plan to build an intelligent building industry economy, an Internet platform economy and a green ecological economy worldwide.

1. Intelligent building industry economy--- 3D printing architecture changes the economic structure of traditional construction industry

The 3D printing technology itself is called information integration and intelligent building highly integrated technology. 3D printing architecture technology can be closely related to digital technology. In the context of people's life and digital technology, 3D printing construction industry will bring market new economic space to relevant digital technology industry.

2. Internet platform economy--- Internet architecture users and the design of the platform economy

 Yingchuang plans to create a global platform for the website to print "ant tick". A house will be printed within a few of days after receiving the demands from customers and designing by professional designers. Through the platform of the ants, Yingchuang assembles the resources of designers, engineers and operators of the construction industry, forming an ecosystem with 3D printing construction technology as its core. Yingchuang is the transformation trend brought by the submissiveness technology in the whole ecosystem, which promotes the large-scale development of 3D printing architecture technology.

3. Green ecological industry economy--- Complete the most beautiful urban construction projects by using urban regeneration mines

Yingchuang's 3D printing building "ink" technology is the recycling of construction demolition resources. The innovative creation of 3D printing construction equipment can achieve 100% building assembly rate. Yingchuang original 3D printing construction technology fully conforms to the national green development concept from the raw materials, design, construction to completion, forming 3D printing building green ecological industry chain.

Q:  what specific requirements does the analysis have on the search for partners combined with German and Nordic markets. Answer Ma: German, Nordic, as developed countries and regions, people in innovative technology and green life, are more willing to accept new technology state of green life, which has a foundation for the promotion of 3D printing building technique and advantage. Yingchuang is looking for like-minded partners around the world. They need to identify the impact of future technology on future life, and be willing to be a practitioner of innovation and support eco-green technology.

Actually, as a private enterprise in China, Yingchuang 3D printing technology gets rapid development, first accepted by Zhangjiang, Shanghai. Shanghai Zhangjiang high-tech industrial development zone is leading 22 sub-parks to build a global impact center. As early as 2014, the world's first 3D printed building, created by Yingchuang, was born in Qingpu park of Zhangjiang state's independent innovation demonstration zone. Yingchuang seek partners to the place with advanced technology and accepting 3D printing technology.

Q: What can German innovation companies learn from Chinese innovation companies?

Answered Ma: There is an old saying in China that "three people must have a teacher". As the four ancient civilizations, China has always been a country that advocates innovation and encourages innovation. The four great inventions of the world are originated from the east China. China's new energy and high-speed rail industries are recognized worldwide. Germany is leading the world in modern industry and precision instrument manufacturing. The hottest industry 4.0 is also proposed in Germany, where China is studying German to make 2025.

When it comes to learning from China's innovative enterprises, the two countries have the advantages of each other, and the two countries can learn from each other in terms of their spiritual qualities. Taking yingchuang's values as an example, combined with more than ten years of innovation experience, Ma summed up the value of the company - quality, innovation and sharing. First, it is quality. Employees of the company should have dream, credit and faith. Second, it is innovation. 3D printing of building technology disrupts environmental damage in the traditional construction industry, which also includes the concept of horse justice and the concept of disruptive innovation - always doing what others can't. Third, it is sharing. Sharing is divided into internal sharing and external sharing. Internal sharing encourages all employees to create value. Yingchuang adopts equity incentive to encourage sharing value. External sharing is the use of creating 3D printing technology to change the world for all the people in the world who accept 3D printing technology. The employees of Yingchuang only recognize such values and missions can they create value for the company. 

Ma thinks that innovative companies need to have ideas and incentives to change the world. Yingchuang's vision is to be a leader in the global 3D printing construction industry (building materials, construction, decoration, real estate, including raw materials). It is only in the industry that the leader can subvert the whole industry and change the world.

As a leader in global 3D printing architecture industry, the founder Ma has given a perfect answer to the question that German media concerns. 

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